Brand Love – CORPORATE IMAGE_BRAND ASSOCIATION_EN

Click and drag

In this question, we would like to understand how strongly you associate each pharmaceutical company with certain attributes.

Please drag and drop each company toward or away from the center to show how strongly you associate them with the attribute shown. The closer a company is to the center, the stronger the association is.

Follows through on commitments, not just promises

Truly understands patients’ real-world lives and challenges

Acts responsibly in society, even when it doesn’t benefit the business

Is willing to lead change, even when it’s difficult or risky

Has a clear point of view on improving healthcare

Respects my time and works efficiently

Supports healthcare professionals beyond its medicines

Feels human and relatable, not corporate or distant

Their team engages with me as knowledgeable peers