BRAND ASSOCIATION – DeltaMV Metrics

Click and drag

Thinking about EGFR-mutated advanced NSCLC in your practice, please indicate how strongly you associate each treatment with the attribute shown.
Drag each brand closer to the center if the attribute strongly fits, or farther away if it fits weakly.

Simple to start quickly (low monitoring / low admin burden)

Low rash burden / more comfortable for patients

Fast symptom control (rapid onset of clinical benefit)